ENS Advertiser Center — Privacy Policy

This Privacy Policy explains how ENS Live ("ENS", "we", "our", or "us") collects, uses, stores, processes, and protects information obtained from advertisers, partners, publishers, platform users, and visitors who interact with the ENS Advertiser Center and related advertising technologies.

This Policy applies to all services offered under ENS Ads and ENS Ads Manager, including ad serving and delivery, campaign management, analytics and reporting, payout and billing processing, integrations with third-party platforms, and all associated tools, dashboards, and APIs.

By accessing or using the ENS Advertiser Center or any part of the Platform, you agree to the practices described in this Privacy Policy.

1. DEFINITIONS

2. INFORMATION WE COLLECT

We collect different types of information depending on how you interact with the Platform.

A. ACCOUNT & REGISTRATION INFORMATION

Collected when you create or manage an advertiser or publisher account:

• Full name
• Business or company name
• Email address
• Phone number
• Physical address (if provided)
• Login credentials (such as username and password)
• Account preferences and settings

B. BILLING & PAYOUT INFORMATION

Collected to process payments and payouts:

• Bank account details
• Mobile money details
• Payment transaction records
• Billing history
• Tax information where required by law

C. CAMPAIGN & ADVERTISEMENT INFORMATION

Collected when you create and manage campaigns:

• Ad creatives (video, image, text, VAST tags, VMAP tags)
• Campaign targeting settings (e.g., geography, device type, audience segments)
• Budget configuration and bidding settings
• Scheduling preferences (start/end dates, time-of-day settings)
• Zone and placement selection
• Performance metrics (impressions, clicks, views, completion rate, and similar statistics)

D. TECHNICAL & DEVICE DATA (COLLECTED AUTOMATICALLY)

When ads are delivered or when you interact with the Platform, we may automatically collect Technical Data such as:

• IP address
• User agent (UA)
• Browser type and version
• Device type and operating system
• Screen width and height
• Language settings
• Referrer URL
• Page URL and domain where the ad is displayed
• Timestamp of the request or interaction
• Device identifiers where available
• Do Not Track (DNT) and Limit Ad Tracking (LMT) flags
• GDPR and privacy consent flags when provided

E. INTEGRATION DATA

When ENS Ads is integrated with third-party platforms, we may process technical and event data required for ad request handling, ad insertion and playback, tracking impressions, clicks, and views, and reporting and analytics.

F. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve ad delivery and relevance, prevent fraud and invalid traffic, measure performance and engagement, and maintain session integrity and login states.

3. HOW WE COLLECT INFORMATION

We collect information through direct input during registration, campaign setup forms, API integrations, automatic logging during ad serving, cookies and tracking technologies, third-party integrations, and support communications.

4. HOW WE USE INFORMATION

We use the information we collect for the following purposes:

• Provide advertising services and operate the Platform
• Deliver ads to appropriate audiences
• Process advertiser payments and publisher payouts
• Monitor campaign performance
• Prevent fraud and abuse
• Improve platform reliability and performance
• Generate reports and analytics
• Provide customer support
• Comply with legal obligations

5. AD DELIVERY DATA PROCESSING

When an ad request is made, our systems may process technical parameters such as IP address, user agent, language settings, referrer URL, page URL, screen dimensions, timestamp, device identifier, advertising identifier, Do Not Track flag, GDPR flags, and privacy strings.

This data is used for ad targeting, frequency control, fraud prevention, and reporting accuracy. We do not use this data to personally identify individual Users.

6. INFORMATION SHARING

We do not sell Personal Data.

We may share information with hosting providers, payment processors, analytics services, video and OTT platforms, technical partners required for ad delivery, and legal authorities when required by law, regulation, or legal process.

When we share data with third parties, we do so under appropriate agreements and safeguards to protect your information.

7. DATA SECURITY

We implement technical and organizational measures to protect your information, including:

• Encrypted connections (HTTPS) for data transmitted between your browser or systems and our servers
• Secure server environments with restricted physical and logical access
• Access control measures to limit data access to authorized personnel and systems
• Activity monitoring to detect unusual or unauthorized access attempts
• Regular system updates and security patches to reduce vulnerabilities

Despite these measures, no system can be guaranteed 100% secure. You are encouraged to use strong passwords, protect your login credentials, and notify us of any suspected unauthorized access.

8. DATA RETENTION

We retain information for as long as necessary to:

• Provide and maintain the services you use
• Meet legal, regulatory, and tax requirements
• Resolve disputes and enforce our agreements
• Maintain accurate business and financial records

Retention periods may vary depending on the type of data and applicable laws.

Advertisers and publishers may request deletion of their account data, subject to operational needs and legal obligations. Where deletion is not possible, we will take steps to restrict processing to the minimum necessary.

9. YOUR RIGHTS

Depending on your jurisdiction and applicable laws, you may have the right to:

• Request access to the Personal Data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your Personal Data where applicable
• Object to or restrict certain processing activities

To exercise these rights or to ask questions about your data, you can contact us at:

Email: [email protected]

We may need to verify your identity before processing certain requests.

10. THIRD-PARTY INTEGRATIONS

ENS Ads integrates with various third-party platforms and services, including video players, streaming platforms, OTT services, analytics and measurement systems, and payment gateways.

These third parties may collect and process data according to their own privacy policies and practices. ENS is not responsible for the privacy practices of these third-party services. We recommend reviewing the privacy policies of any third-party platforms you use in connection with ENS Ads.

11. CHILDREN'S PRIVACY

ENS Ads and the ENS Advertiser Center are not intended for individuals under 18 years of age.

We do not knowingly collect Personal Data from minors. If we become aware that we have collected data from a person under 18, we will take steps to delete such information as soon as reasonably possible.

12. INTERNATIONAL DATA PROCESSING

Data processed by ENS may be stored or processed on servers located outside Uganda, depending on our hosting providers, technical infrastructure, and third-party integrations.

By using the Platform, you acknowledge that your data may be transferred to and processed in other countries, which may have different data protection laws than your country of residence.

Where required, we will implement appropriate measures to protect data during international transfers.

13. COOKIES POLICY

We use cookies and similar technologies for:

• Session management: Keeping you logged in and maintaining your session state
• Performance monitoring: Measuring load times, usage patterns, and service performance
• Fraud detection: Identifying unusual or suspicious activity
• Ad frequency control: Limiting how often the same ad is shown to a User

You can control cookies through your browser settings, including blocking or deleting cookies and receiving alerts when cookies are being set.

Note that disabling cookies may affect the functionality of the Platform and the accuracy of ad delivery and reporting.

14. FRAUD PREVENTION

We actively monitor traffic and behavior to protect advertisers, publishers, and Users from fraud and abuse. This includes analyzing traffic patterns, evaluating device and network signals, and monitoring interaction behavior.

When fraudulent or abusive activity is detected, we may take actions such as blocking traffic, suspending accounts, or withholding payments, in accordance with our terms and policies.

15. PLATFORM LOGGING

We log system and application activity to monitor security events, debug technical issues, ensure service reliability, and analyze performance and usage trends.

Logs may include IP addresses, timestamps, request details, and system responses. Access to logs is restricted to authorized personnel and is used only for operational, security, and diagnostic purposes.

16. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our services, legal or regulatory updates, or security or operational improvements.

When we make changes, we will post the updated Privacy Policy on the Platform and/or notify you via email or in-product notifications where appropriate.

Your continued use of the Platform after any changes are posted constitutes your acceptance of the updated Policy.

17. GOVERNING LAW

This Privacy Policy is governed by and construed in accordance with the laws of the Republic of Uganda, without regard to its conflict of law principles.

Any disputes arising from or relating to this Policy or your use of the Platform will be subject to the jurisdiction of the competent courts in Uganda, unless otherwise required by applicable law.

18. CONTACT INFORMATION

For questions, concerns, or requests related to this Privacy Policy or your Personal Data, you can contact us at:

Email: [email protected]